BEST TIME TO POST ON LINKEDIN UK HOW TO
BEST TIME TO POST ON LINKEDIN UK PROFESSIONAL

In return, you’ll want to give people something of value, even if it’s just a piece of news or office humor. For instance, if you want people to sign up for your newsletter then you should say so and include a link. If you want to move beyond the basics of meeting people, chances are you’ll make this clear in your post. However, often the goal will be different based on a particular post.

BEST TIME TO POST ON LINKEDIN UK PROFESSIONAL

As I mentioned above, the nature of LinkedIn is professional networking, both for individuals and companies. In some cases, the goal is something simple, like meeting new people. Likewise, someone like an insurance agent might be building a brand that inspires people to buy insurance from them, rather than someone else. On LinkedIn, B2B brand awareness and recruiting talent are common goals. Your GoalĪs you write the post, think about your overall goal. Always make sure your industry and tone match. On the other end of the spectrum, professionals like lawyers will always be extremely reserved and very conservative. The same thing goes with medical products. For instance, if you’re in an industry like plumbing, there might be posts related to plumbing mishaps that might not be appropriate otherwise.

Of course, there are some subtleties depending on your industry. One of the best ways to turn people off is by being unprofessional. For instance, you shouldn’t use curse words or vulgar language, because it wouldn’t be appropriate in the office. LinkedIn is a professional platform, so adopt a professional tone. Likewise, you need to be sure that your post says things in an appropriate way. However, be sure that your posts are culturally appropriate for your target audience. Everyone loves work-related human-interest stories. To that end, pick something that’s relevant to their industry, or that’s inspirational. For this reason, you must avoid writing things that could be considered spammy or inappropriate for work. For instance, business travelers love to find hacks that will make a life out of a suitcase less disagreeable or make time in the airport pass faster.Īnother thing to consider is that LinkedIn is a business network. When you write your posts, be sure to create something that will mesh with your audience. Also, because LinkedIn members are from all over the world, there’s a wide variety of time zones and cultures to consider. In other words, LinkedIn is a relatively diverse group of professionals. LinkedIn is used by professionals of all ages, industries, and countries. Some will be in tech, others in retail, and the third group in manufacturing. Then, you’ll want to figure out what visuals to include, if any, and what time to post the content. Each of these will influence what you say and how you say it. Instead, there are several considerations when you compose the post itself. Of course, posting an effective post on LinkedIn requires more than putting a few words on the screen. What Should You Consider When Posting on LinkedIn? Let’s look at the best time to post on LinkedIn. So, are your posts grabbing enough eyeballs from your potentially lucrative target audience? If not, it’s time to rethink the times at which you are publishing content on LinkedIn. Together with posting the right content, timing your posts properly is critical. This means that LinkedIn is a great place to make money, both for yourself and your company. Many of them also have a lot of decision-making power, so they’re the people to see when you want to sell a business product or get a new job. In other words, LinkedIn users often have a high level of disposable income. In fact, 51% are college-educated with half of the users earning more than $75,000 annually. However, LinkedIn has one of the highest-earning and most educated bases on social media. This is a tiny engagement rate compared to Instagram’s 81% and Facebook 8% engagement rate. According to a 2021 study by Social Insider, the average engagement rate per post on LinkedIn is 0.35%. LinkedIn is a different beast among all the different social media platforms, and not only because of its professional nature. Best Time to Post on LinkedIn FAQs Are Your LinkedIn Posts Effective Enough?.Discover What Works with Your Target Audience.Analyze the Performance of Your Past Posts.

BEST TIME TO POST ON LINKEDIN UK HOW TO

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The Best Time to Post on LinkedIn in 2023.

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Best time to post on linkedin uk